Anna Birk, Executive Editor Image from Cleveland.com Cierra Boyd Cierra Boyd was one of the founders of The Scene magazine at Ohio University. Today, that magazine has become the first mass-print fashion magazine on campus and is known as VARIANT. Boyd has gone on to create a sustainable fashion brand with nearly 50,000 followers on Instagram. She has styled celebrities such as Cardi B and been featured on HBO’s show, The Hype . Her fashion brand boasts creativity by creati

Katie Johnson, Head of Styling 1. Anita Pallenburg photos Dating not one, but two members of The Rolling Stones was step one of becoming an It Girl. German-Italian actress and model Anita Pallenburg also had her own coolness about her that was independent from the rockstar men she dated. She had a bohemian-meets-rocker-groupie style that she smoothly flaunted. In the ’60s and ’70s, Pallenburg rocked power suits, chunky belts, big coats and scarves, disco tops, and platform

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By Emily Squance, Blogger Tucked away behind various trees on Shafer Street, there sits a colorful building with an eye-catching pink and blue sign. Upon first glance Beads and Things may just look like an ordinary bead shop. However, inside you will be immersed in a world of color and creativity. Founded in May of 1990, Beads and Things started out as a dream yet to come to life. Ohio University grad, Joe Merkle, opened the store on 400 dollars cash and few supplies on han

By Kayla Edwards Photos by Mikaela Woods As we all know fashion is the furthest thing from boring. Mixing, matching and piecing clothing together allows us to express our utmost creativity. When we dress ourselves, we strive to style pieces that please our eyes, draw others in and show the world who we are. The freedom that fashion gives us, allows us to experiment with new things that may be considered outlandish or eccentric. This season, VARIANT Magazine is showing reade

By Jorja Butt Photos by Marin Cook Follow in the footsteps of 100-year-old Iris Apfel and showcase what makes you different. The term “less is more” is the world renowned motto that fashion designers live by. Iris Apfel, however, is a 100-year-old fashion counissuer lives by her own set of fashion rules: “more is more & less is bore.” Upon defying fashion trends for years, Apfel made her claim-to-fame after her wardrobe inspired a 2004 exhibit at the Metropolitan Museum of

By Anna Birk Photos by Evie Sears & Isabella Brazzale Patterns. Patterns in fashion create a continuous flow of motion, repeating from one form to the next. When those patterns bleed into the social world, however, stereotypes become perpetuated, and certain groups are left out of the narrative. When the Civil Rights Movement began in 1954, The Athens Messenger began to cover the unrest that proceeded. The extent of that coverage, however, was limited for the next several

By Maria Welch, Blogger Just two months into the new year, and we see a rise in denim, upcycled clothing and more leather. Along with that, we see more natural-sheer styles in both men and women. Each of these styles let people express themselves more freely than ever before. From social media platforms like TikTok and Instagram, we see multiple posts of out- of- the ordinary fashion trends that are accepted to wear by both men and women. This generation is fueled by creativ

By Emilie Burch, PR Director If there was anything to take away from 2021 it is that the movement in self-expression is only just beginning. It comes in the form of dressing in bold styles, trying new daring makeup looks and to complete the look wearing the hottest hairstyles of the year. Influenced through celebrity style and pop culture phenomenons, the hair we expect to see trending this year will only elevate your look even further. Here are 5 hairstyles to try in 2022:

By Kayla Edwards, Head of Styling Graphic Design by Kayla Edwards Zoë Kravitz is definitely one of the coolest celebrities on our fashion radar right now. If you’re looking for a star that gives off the cool girl vibe while being effortlessly chic, her style is one to stay updated on. Zoe is known for sporting many different looks, and is highly recognized for her casual streetwear. Her style shows that no matter what she wears, she is extremely confident. From rocking a sh

Our Head of Styling, Kayla Edwards , predicts four trends you will see in the New Year. @vrntmagazine Will these be 2022’s most popular trends? Let us know what you think in the comments! #style #trend #prediction Made by: Kayle Edwards ♬ original sound – VRNT 1. Catsuits 2. Sequins 3. Miniskirts 4. Low-rise pants #Fashion

By Sarah Osterle, Blogger It’s the time of year where pumpkin spice lattes and fuzzy socks come out! This is also the best time to bring out new and maybe some old fashion trends to be stylish yet comfy. Fashion trends of 2021 have been quite funky from chunky rings to fun flared pants but for this coming fall, I have five fun trends that will add spunk to your outfit! Anything leather This can range from leather pants, skirts, jackets, etc. I mean ANYTHING leather can leve

Illustration by Kayla Edwards By Kayla Edwards, Blogger From shapewear to puffer coats, the Kardashians have had an impeccable influence on the fashion industry. Each one of the sisters have their own unique style and have all had their own period of capturing the media’s eye with their sense of fashion. Kendall usually sports her effortless but chic model off duty looks and Kim is most always dripped down in Yeezy, but recently Kourtney has taken the spotlight for own sense

Illustration by Samantha Schimmoller By Emily Squance, Art Director From fur to sparkles, to even horse heads, the Met Gala has seen just about everything. The infamous red carpet has showcased the most iconic looks for the fundraising event. Some of the biggest names have defined all expectations, slowly reinventing fashion today. Here are the best and worst outfits of this year’s, “American Independence,” themed Met Gala. Lil Nas X With the drop of his new album, his Mat

Photo by Julie Graham By: Ellie Roberto , Executive Editor What’s the first brand that comes to mind when you think of “luxury?” Louis Vuitton? Chanel? Fendi? If you answered with one of these brands, you’d be correct. However, can a  subjective concept such as luxury really be defined?   Before the end of the 20th century, luxury fashion houses dictated what consumers wore and the trends they followed. If a woman could afford Chanel in the 1950s, she would most likely wear

By Ellie Roberto, Executive Editor Picture from @friskmegood on Instagram Cierra Boyd spoke with Variant Magazine members about her experiences as a founder of Variant and her journey to becoming a fashion designer. This story provides a glimpse into our inspirational meeting with her and zooms out to show her impact in the sustainable fashion industry. View this post on Instagram A post shared by cierra boyd (@friskmegood) Regency-era corsets have mad

By Jordan Schmitt, Head of PR Repurpose an old green t-shirt! There are so many ways to upcycle an old green t-shirt already in your closet! Using bleach is a trendy way to spice up a shirt. Dipping a shirt in bleach gives it an acid washed effect. You can also use a bleach pen to draw! Or, adding a V-neck or cropping an old shirt will help you get some more use out of it! Dress up a plain white tee with green tie-dye.  Glasses Funky glasses are definitely in. A cute and

By Jonathan Pierron, Executive Editor #Blog #Fashion #Spring #Trends

By Jonathan Pierron, Executive Editor Figuring out what to wear for an upcoming interview is often a struggle. The perfect balance...

By Molly Stefl, Writer Often, college is the perfect time for people to explore new fashion trends and experiment with their style. Whether they found their style long ago, just discovered it, or are still figuring it out, the college students’ fashion choices are often very diverse and fashion-forward. These selected students shared their sense of style, inspiration and some of their favorite outfits. Name: Emme Bowe School: Ohio University in Ohio Major: Journalism Stra