top of page
  • Writer's pictureVariant Magazine

Celebrate Earth Day This Week With These Sustainable & Fair Trade Brands

Photo from @peopletreeuk on Instagram

By Maya Meade, Blogger

Earth Day is this Thursday, and you can do your part to celebrate by shopping these brands.

People Tree

People Tree is a pioneer in sustainable and Fair Trade clothing. The brand started in 1991 and has been continuing its mission to make clothing at the highest ethical and environmental standard from beginning to end. The goal is to make innovative, stylish and affordable clothing for women while respecting the planet. To do this, People Tree uses natural materials when possible and avoids plastic and toxic substances. The brand combines traditional skills and new technologies to produce high quality, well-made products.


Reformation started as a small brand that sold vintage clothing. The brand quickly expanded to making their own clothing with a focus on bringing sustainability to women everywhere. Reformation built its own factory in Los Angeles to ensure that its employees were in a safe environment and getting paid fair wages, and it work closely with the Fair Trade Association. The brand uses rescued deadstock fabrics, low-impact materials and repurposed vintage clothing. To remain sustainable, Reformation balances all of the water and waste used to make their products and they are 100% carbon neutral. 

Illustrations by Olivia Dutkewych


Pact’s mission is to build “Earth’s Favorite Clothing Company.” They sell clothing for women, men, children, babies and make bath and bed products. Everything at Pact is made from organic cotton which saves large amounts of water and means no toxic chemicals are utilized. Pact shows that they care about people and the planet by partnering with factories that are fair trade. Fair trade factories focus their energy on protecting the environment, providing safe work conditions and empowering and uplifting local communities. Pact also offers carbon offset shipping, a Give Back box and thoughtful packaging for their consumers.

Girlfriend Collective

Girlfriend Collective makes being eco-friendly and transparent with its customers its number one priority. The brand makes a variety of women’s clothing and activewear in addition to handbags and accessories, and the packaging is made out of entirely recycled products making it entirely recyclable. It also makes compressive leggings and bras that are 79% recycled polyester and 21% spandex. Girlfriend Collective also makes t-shirts and tank tops that are fully created out of cupro, a fiber made from waste produced by the cotton industry. Its LITE leggings are made from 83% recycled nylon and 17% spandex. Girlfriend Collective guarantees fair wages, no forced or child labor and safe and healthy work conditions.


Everlane prides itself on practicing “Radical Transparency” by being honest about the costs of its products and making its products in ethical factories. It caters to the needs of women and men and specializes in denim. Everlane strives for a positive work environment and fair wages for its employees to ensure that their long-lasting clothes are made by happy workers. It designs products that are intended to last and put forth information about the brand’s clothes that customers want to know.

2 views0 comments


bottom of page