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  • Writer's pictureVariant Magazine

Where is Streetwear Going?

Updated: Oct 17, 2023

By Ellie Roberto, Entertainment Editor

In 2019, street style became its own form of runway. Almost every fashion blog or magazine focused on what fashion show attendees were wearing just as much as what models wore on the runway. It’s argued today that street looks are even more alluring because of how nonconforming and unique personal style can be.

Photo from Google Images

Celebrity streetwear gets the biggest spotlight, and it inspires everyday people. In 2019, biker shorts were popularized by Kim Kardashian and Hailey Bieber’s Princess Diana shoot. This year, Emily Ratajkowski was layering blazers with athleisure and crop tops.

Off duty models, Bella and Gigi Hadid and Kendell Jenner sported the tiny glasses trend, and when Kate Holmes was photographed in New York wearing a matching cashmere bra and cardigan set, it sold out almost immediately after. Brands since then have emulated these looks sported by people like Holmes, Bieber and the Hadids.

It’s amazing how instantaneous street fashion prevails and new trends emerge from the online access of celebrities. How could we not copy celebrity street style when the internet is in our back pockets?

The 2020 streetwear forecast so far includes experimentation with colors, puffy sleeves and a continuation of the ’90s aesthetic. With the releases of movies “Little Women” and “Emma,” streetwear could also take inspiration from the Victorian Era. Additionally, leather is also predicted to be huge—and quite ironically—also sustainability.

Recently, there has been a shift in the fashion world toward sustainability that coincided with the rise of the same political movement. Like most art forms, fashion can be political. What you choose to put on your body can be a statement. A look into the latest streetwear trends.

In the case for sustainable practices in fashion, the only way to get people participating is for influencers to do it first, and they are taking action. However, sustainable clothing brands are expensive. Affordability determines how far people will give into a trend. Holmes’ cashmere bra set was reimagined by affordable fast fashion brands like Zara, but sustainability and fast fashion don’t add up conceptually. This is why vintage will thrive in 2020.

In a recent interview with Dazed, Virgil Abloh, founder and creative director of Off White and pioneer of streetwear, commented that streetwear will die out soon.

“In my mind, how many more T-shirts can we own, how many more hoodies, how many sneakers?” Virgil said. “I think that like we’re gonna hit this like, really awesome state of expressing your knowledge and personal style with vintage—there are so many clothes that are cool that are in vintage shops, and it’s just about wearing them.”

Can streetwear ever really go away? Fashion is always renewed and revamped. The newest bag. The newest sneaker. Maybe in 2020 streetwear will be redefined. The traditional view of streetwear as athleisure wear could die out (as it already is), but the everyday expression through individualistic fashion will live on.

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